But How Much Content Is Enough For a Content Marketing Strategy?
I came across this question earlier today and it got me thinking. How much is really needed to be successful in a niche? It's almost a trick question. You can still completely market a small 5 or 6 page site with content or on the other hand you can post articles to your site every few minutes like many large sites will.
Let's take a look at both of those situations and see how depending on your situation and your goals either way could be a successful content marketing strategy that pays off for you.
A Small Content Site:
Just because you're focusing on content doesn't mean you need hundreds of daily posts. All it takes to drive traffic and get conversions online is a single page. It doesn't even have to be on your own site if you're using an affiliate marketing strategy like this one.
To make a small site or single page be effective you need to continue promoting it using content and backlinks on other sites. That doesn't mean you have to go and create the content yourself either. Using fiverr or other low cost seo outsourcing you can easily rank for low and mid level competition keywords in just a few weeks. As long as you've done good keyword research you can get traffic flowing and offers converting with as little as one page.
It really doesn't get any smaller than one page, does it? Yet, it's still a profitable method used by many to get traffic and conversions. The key is, although you only have a small amount of content, it needs to be as high quality as possible.
A Multiple Publish Per Hour Site:
Almost every site that uses this method uses one of these two techniques. Either their content is curated from other websites, or they employ multiple bloggers and guest bloggers to continuously promote content on their pages.
Did you know you can get writers to write on your webpage without paying a base or hourly pay?
After you've established your website for a few months on your own, getting it set up and ready to go you can find writers to split adsense or marketing commissions based on what there content brings in. If you're interested in this method you can find wordpress plugins for free that split advertising commissions. Just do a search in the plugin store.
The other method to multiple daily and hourly updates to a website is what popular sites like Huffington Post are known for, curating. Curating is simply finding useful and up to date content on other websites and writing a description and link to it on your website. Almost like a social media network on your own domain. Curating can be a lot of fun, but it can also be just as much work.
One thing big sites and even most successful sites that continuously use content marketing to drive traffic to their sites have in common is almost every one used social media sites like facebook, google +, twitter, and linkedin to drive traffic to their content.
To answer the question, how much content is enough content you need to find a balance that works well for you and your needs. If you can post daily or multiple times per day, you're surely on a path to success with content marketing.
If you notice posting daily is too hectic for your schedule you can always scale back to once or twice per week or even month. Another options I highly recommend is outsourcing your writing to copywriters or article writers, depending on your budget. Just keep in mind, finding a quality writer for a good price is just like hiring a real employee. You'll need to invest a little time to find the right one, but eventually you'll find someone who's a great fit.
No matter which option you choose, get started as soon as possible. Content marketing is a long term process. Don't expect huge results overnight and don't stop until you've built a long, steady flow of content to your site.
If you need help getting started, I recommend this evergreen marketing method as a solid, legitimate way to earn money online.
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